1.	Introduction

1.1	What does Dell do?

1.2

History

2.	Problem Introduction

2.1	Description of the problem

2.2	Analyses – Pro Forma Statements

2.3

Results

3.	Competitors comparison

3.1	Overview of the competitors

3.2	Dell’s market shares

3.2.1

US market share

3.2.2

Global market share

3.2.3

EMEA market share

3.2.4

Chinese market

4.	Project Evaluation

4.1	Introduction of the project

4.2

Analyses

4.3

Results

5.	Stock Evaluation

5.1	Basic numbers

5.2

Dividends

6.	SWOT Analyses

7.	Conclusion

8.	Appendix 1 – Income statement

9.	Appendix 2 – Cash Flow

10.	Appendix 3 – Balance sheet

11.	Appendix 4 – Pro Forma statements counting

12.	Appendix 5 – Project evaluation counting

13.	Bibliography

"PROBLEM INTRODUCTION
Dell has made its mark in the technology industry by growing at incredible rates. While the company was continuing to grow since its foundation, in 2002, Michael Dell set the goal of reaching $60 billion in revenues by its 2007 fiscal year (Dell’s fiscal year of 2007 will finish in January 2006). Unfortunately the company now appears unlikely to hit $60 billion in revenues next year. This year in November the company posted preliminary third-quarter earnings below expectations, the biggest problem was weaker sales in U.S. and in Britain.

Analyses
Despite Dell is not likely to hit the goal in 2007, we did the analysis of their possible financing needed for achieving this goal starting by the year of 2005. The pro forma statements of Income statement and Balance sheet were done for the years 2006 and for 2007.
To reach $60 billions in 2007 the sales need to be increased every year by 10%. In 2006 the sales will be $54 billions. From the results we found out that in 2006 there will be External financing needed in amount of $2 billions, which the company will get by increasing Stockholder’s equity. It is not needed to increase their debt and loans while the stocks of Dell are stable. They can issue more stocks and therefore get the amount needed for financing.
In 2007 when the company hit $70 billion, there will be Internal Financing needed which will equal to 164 925 million which a company can use for Marketing and improvement of customer care while these are the main problematic areas which we will discuss later in this paper.

Results
As we mentioned above Dell does not seem to achieve $70 billions in 2007 because the last quarter of 2006 they announced revenues as …. It is obvious that at this point the company is unlikely to reach $54 billion. The biggest problems rose on US and British market while the sales dropped than it was expected. The number of complaints especially on the US market rose, Dell was sued couple of times for … and Dell is in the middle of the price war of its competitors who are merging with other companies (like IBM and Lenovo). CHECK ON THE WEB
While the US economy is in a recession, there is still plenty of room to grow outside its borders where the company has low market shares, especially Asia and Latin America. The possible strategy in order to achieve Michael Dell’s goal is to work on 2 main areas:
1) new market penetration – therefore investment in the Marketing and in the Marketing research
2) customer care improvement – many of Dell´s customers complaint therefore they should focus on quality of the customer care – probably do the research what are the core problems (online support on hot line) and try to repair it"

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