1.

Úvod

2.	Amerikanizace

3.	Moderní americké volební kampaně

4.	Politický systém České republiky

4.1

Prezident

5.	Prezident v USA

6.	Volba prezidenta v ČR

7.	Volby v roce 2008

8.	Otázka přímé volby prezidenta

9.

Závěr

"The topic of the essay is the Americanization of Czech presidential elections. In the introduction I am going to deal briefly with the definition of Americanization of elections, Czech political system and also the presidential electoral system. The answer to the primary question is based on all of those.

Let’s start with the definition of „Americanization“. Americanization is taking over the American style of leading an election campaign by other countries. That means the process in which a person is using methods of political marketing in the election campaign. There is a high level of professionalism and the campaign is highly personalized, putting great emphasis on image. Campaign is managed by electoral mangers and political professionals, who cooperate with other marketers, analysts and medial experts. The politics is conceived as business and voters as customer. The aim is to prepare a product, which will be the most convenient for voters. This process includes making polls, creating main message, deviding the electoral community to segments, targeting to concrete segment and other activities.
The system of delivery is very important too. Modern American electoral campaigns are characterized by using all available telecommunication technologies, media and information channels such as television, radio, newspaper, billboards and during few last years internet, social networks and blogs. It is not just one-way communication any more. The new technologies are created for two-way communication that requires participation of the both sides. The usage of a negative campaign has also increasing importance. All above mentioned instruments are powerful and effective, but also very expensive, and therefore modern campaigns are dependent on amount of funds.

Form of presidential electoral system is closely linked to the political system of Czech Republic. There is a parliamentary form of democracy in Czech Republic, which means that main representative of executive power is the government, and the government is responsible to the Parliament. The government is led by its chairman, who is the most powerful person in Czech political system. The Czech president also represents an executive power, but his position in the system is secondary. He doesn’t have a lot of significant privileges and power tools and if he has, usually need countersignature of chairman or another delegate person. His role is largely ceremonial and representative. He is the head of the state, the head of Czech armed forces and his main assignment is the representation of the state and its interests abroad. He should be non-partisan, without connection to the political parties. That is exactly opposite to the political system of The United States, where president is the head of executive power and he’s not responsible to the Congress and the Senate. His role in the system is totally different. He is the most powerful man in the country and he manages the government. He also designates government ministers and executes government policies and his connection to the political parties is very strong. Independent candidates are usually not successful."