"There are many definitions of marketing. We can describe it in the following way:

Marketing is about understanding customers and finding ways to provide products or services which customers need and demand.

Marketing is process which involves researching, advertising, distributing and selling products or services.

In Oxford dictionary: marketing = the activity of showing and advertising a company’s products in the best possible way

2) Marketing plan, 4Ps

We can say that the right product should be in the right place, at the right time and at the right price  to reach all of this it is necessary to make a marketing strategy (= marketing plan)

Marketing plan includes 4 important elements which influence customers (= marketing mix = 4Ps):
 PRODUCT
 PRICE
 PLACE (= distribution)
 PROMOTION

PRODUCT
Important questions are:
- What does the customer want from the product/service?
- How and where will the customer use it?
- What does it look like?
- How is it called?
- What size, colour, and so on, should it be?

PLACE
We need to know:
- Where buyers look for your product or service?
- If they look in a store, what kind store it is? A special boutique or a supermarket, or both?
- Can they buy the product online, direct or from a catalogue?"