Introducing

1.	Beer has been mankind's companion since ancient times.

2.	Market of beer from international aspect, state of brewer industry in our republic.

3.	Pilsner Urquell history and flourishment.

4.	Technology of beer production.

There were many strict and exact rules to become licence - for example - they must modify the water for production to be soft and with the same charackteristic features as in Pilsen.
During the last years Poland noted high increas of absolut consumption of beer. They are the 5th in Europe. Their speciality is heated beer. Beer is becoming stronger position as modern beverage due to changing life style of the Poles. Export of Pilsner Urquell onto Polish market is getting 2 times higher every year. The licence production has for us economical effects, because average price of beer is in Poland 25 crowns and visitors in Warsaw restaurants can pay for very good brands as Pilsner Urquell till 100 crowns. It is convenience for uy , because it results in rapid reduce of coasts, transport and distribution coasts and it eliminates custom duties. The second company, which has got the licence, was Russian brewer company Kaluga.

Práce byla použita jako prezentace ke čtení, proto chybí doplnění grafů a obrázků, o kterých se v ní mluví. Práce obsahuje i stručný hand-out.