Why has been Kofola one of the most famous and favoured domestic non-alcoholic beverages for several decades? The company stresses that unlike the classic cola drinks, Kofola's sugar content is lowered by one third, and its caffeine content is reduced by as much as one half. These features may have a certain influence over consumers. But from my point of view I see other reasons why it is so popular with a lot of people. The first thing is a tradition – Kofola is not only the drink of the young, but also their parents enjoyed the same taste of the same beverage in their teens. The other fact is very simple - Kofola is Czech. That’s it! For many patriotic people (including me) this is the cogent argument why to buy it. Czechs simply like Kofola because of the tradition, the origin and as a matter of fact – the taste! In my opinion the “true brown" is an appropriate example of a successful Czech product.

Velmi krátká práce. Dobře napsané.